Should you spend money on ppc?

August 23rd, 2009 by admin

Should you spend money on ppc?
Entrepreneurs. You have heard much talk about what techniques should be used to market your product and business.

A lot of information you get is conflicting and sometimes you’re not sure what works and what doesn’t.Given that sometimes what works for one business doesn’t necessarily work totally for another, you must test and analyze a few tactics for your particular business

There is no one strategy or technique which will work 100% all the time. If you look realistically at the 360 degree scope of your business, you should be using a FEW marketing strategies that would generate the leads and the pro.fits you are projecting for your business

The simple principle of doing one strategy at a time and assessing your results would apply. This way you have a clear picture of what strategy brings the results. In addition, by working with one strategy at a time you can get good at it, instead of struggling with learning many at the same time

A closer look at ppc
PPC or pay per click advertising is probably not unfamiliar to you. However, I have heard many a sad story when it comes to ppc and the return on investment made.

I should make it clear and without doubt, that ppc WORKS! There are simply a few tricks of the trade, which you need to work on and practice getting good at. So let’s dig in with a few tactics that you can use asap into your campaigns.

7 Tactics using ppc

1. GOOGLE: When we think of search engines, Google jumps to mind and stays in mind. Now this is good and bad. Reason? Google is great but it is not the only method of ppc that is profitable. You can run a very successful campaign on Google. Point to note is that a significant chunk of people using Google, are searching for information, not necessarily ready to buy. So unless you are using specific longtail keywords to target the buyers, your clicks may be just be that only - clicks, not $$

2. MSN: MSN has over 460 million visitors per month and is a well trusted site. Statistics show that MSN surfers tend to be buyers more than information seekers. But is this true in every case? No! MSN is definitely worth the effort to run a campaign and test the waters for a better rate of return on your money

3. YAHOO: Yahoo grabs over 20% of the search market share so we know that people are using the engine heavily. Should you use it in your ppc campaigns? Absolutely worth a run. Sticking to Google only, is not a smart move . If you are really looking to keep your cost down and not sacrificing the volume of clicks, then Yahoo & MSN are worth the while

4. ADBRITE: Another hidden gem that people under use. While marketers are clamoring for top spots in Google, some savvy entrepreneurs are using Adbrite.com to generate solid traffic to their business. Do I recommend? Yes. Give it a try. You may be pleasantly surprised

5. LANDING PAGE CONTENT: With all the Google slaps blistering your hands, the time to take a long look at your landing pages is here. Google will continue to make changes - that is a given. Your business is to pay attention and stay tuned so you don’t lose $$. Your landing pages are to be Google friendly with relevant content. So review your keywords and content to match your ads. All should be in sync. Your ads should not be advertising something or a topic which is not on your landing page

6. LANDING PAGE & CONVERSIONS: A decent product landing page should be believable to the visitor & should look somewhat trusting. Testimonials definitely will raise the trust factor.Videos are hot so figure out one to work on your site. A video also keeps your visitor engaged on your site, so reducing your ‘bounce rate’. Make your page, or choose landing pages which are organized & prompt the visitor to opt in or take whatever action you want them to take

7. TWEAKING: In tweaking your ppc campaigns to get a higher click through rate and more conversions, don’t change too many variables at the same time. So don’t change bids, ads & keywords all at the same time. Then you won’t know which change brought you the better results and duplicating your success would be a lot more tedious. So tweak one at a time and monitor your results, then move to another.