Entrepreneurs Will Have To Sharpen Their Marketing Skills To Live Through 2009

September 19th, 2009 by admin

Entrepreneurs Will Have To Sharpen Their Marketing Skills To Live Through 2009

Entrepreneurs, the predictions for the year 2009 in terms of business are not at all too rosy. We are headed for some more tough times economically. And this is not just for the USA and Canada. Countries all across the world are struggling to re-balance their economies

This year many entrepreneurs will be going out of business. Some predictions are as high as, over 50% of entrepreneurs will not make it; that is they will not see a profit and stand to be driven out of business. So given these forecasts, marketers really need to stay focused and stay the course. In addition, marketers must quickly recognize that the game of marketing is changing. The core of business never really changes, but the medium in which we do business is ever evolving. The culture of global business is growing and merging rapidly

Online marketers are reeling from rapid technological evolution and those who are not that savvy are getting left behind. Thousands of aspiring entrepreneurs are joining the band wagon of marketers’ online everyday but it is not all fun. Even though the business world can be at your fingertips with the advent of the internet, many are still bewildered by the fast paced environment, the endless techniques of doing business and too many get drawn in by promises of quick riches only to lose capital

2009 will demand a more savvy entrepreneur with a marketing skill set and sharp decision making. Below are some points that will allow you to stay above water and churn a profit for every quarter this year

1. Do make sure you do your due diligence when choosing your business. A huge number of marketers get dazzled by the next best or the next new opportunity and 3 months later the whole thing collapses. A lot of time and energy spent is lost. Do this too many times and you can lose your credibility in business. So again, do your homework and research on companies so you can figure out what’s ‘fly by night’ from the companies that are going to be around for a longer period
2. Do become a student of business. No one is born a great marketer! Marketing and entrepreneurship are skills and they have to be learned. Like any other discipline it takes some time and experience to get good at it. So roll up your sleeves and be ready to learn. You should be able to draw up a simple business/marketing plan. You should be able to decide on which marketing strategies you will implement. You should be able to decide on marketing tactics to achieve your projections. You should be able to tweak and fine tune to improve revenue and profits. These are the basics of business
3. The market place is changing and the methods of doing business are expanding rapidly. Technology is enhancing and improving our market experience. So as a savvy entrepreneur, now’s the time to really take a closer look at some of these new methods of doing business and attracting business to you. Who would have thought a funny name like ‘Twitter’ would be making such a major impact in communication in the market place? So as an entrepreneur, you must be paying attention. Now is not the time to slack off. Now is the time to keep your eyes and ears open and embrace changes, because in our world the one thing you can count on is change. It takes place whether you like it or not. Now’s the time to catch up, not get left behind
4. Do implement methods to start branding yourself. There are many, many marketers online and offline. So, to be able to differentiate you from everyone else, you would need to start branding and distinguishing yourself in a positive way from the sea of entrepreneurs. Now this is not as hard as it sounds! Remember, there is only one of you. So no one else is quite like you! Be ready to use marketing strategies with Web 2.0 to get noticed and recognized. People do more business with those they recognize and come to trust
5. You must make money. Without turning a profit, you will quickly be out of business. So it is critical that you have a short term game plan to make money and a longer term plan to earn. If you do not survive the short term, and run your cash pool dry, you may not make it to the finish line. So when setting up your marketing plan, do incorporate methods of short run cash coming in to keep your business moving forward, while you build for the long run

So altogether, this year will be survival of the fittest entrepreneurs in business. However, if you implement the information above and all the tips coming soon, you will be in good shape to win in business. And don’t hesitate to ask questions coach@NadiraHaniff.com
You can do this. Together we are UNSTOPPABLE…